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To Be a Successful Business,
You Need an Army

Wallace Immen
From Friday's Globe and Mail
Published

Jennifer Prosek thinks of herself as the general of a business army: a team that’s committed, aware of the terrain and always ready to take action.

But in contrast to a military hierarchy that depends on following orders from the top, the CEO of public relations company CJP Communications in New York encourages soldiers in her force to act like entrepreneurs who think independently. The results are higher engagement and more loyalty, the author of Army of Entrepreneurs told a Canadian Management Centre conference in Toronto last week.

The Globe and Mail’s Wallace Immen asked for details.

Click here to read the full article.

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